This week, we started running spots advertising the website and book on google "adwords". Adwords are the little classified adds you seen on the right hand side of the page when you do a google search. Many people never click on those ads, but they are great exposure. We've had several people look at the website who otherwise may never have heard of us.
The set up is easy, and the price is very reasonable. First you write your ad, then attach it to a variety of key words. When one of those key words is typed in, your ad will appear along with the search results. Not every time, mind you, the ad is spaced throughout the day proportionate to the amount of money you are able to spend.
In my case, that amount is quite low. Even so, on first day alone, the ad appeared over 3500 times via the keyword "budget". Even if my ad appeared in a full 10% of the searches, which I think would be high, it demonstrates how many people are looking for help. Keep in mind, those numbers represent only one key word. Words and phrases like, debt, budget plan and others were also very highly productive.
Multitudes of people are looking for financial peace of mind. And that's why the book was written. Unsolicited comments and reviews of the book have been coming in. They have been overwhelmingly positive. People like it. I've been humbled and flattered at the same time.
IOU NO MORE is the right book at the right time to benefit huge numbers of people. Please spread the word. Feed the revolution!
Saturday, June 16, 2007
Now More Than Ever
Posted by Sam Burton at 6:17 AM
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